Книга: Entrepreneurial Service Vision in a Franchised Environment: A Home Entertainment Perspective

Franchising is an entrepreneurial option to new venture creation and development whilst strategic service initiatives are entrepreneurial implementations facilitating sustainability, growth and wealth creation. This book identifies entrepreneurial orientation within a defined franchise system with synergistic links to a strategic service vision. The outcome is an entrepreneurial service vision incorporating service quality, service profit chain, best practice and innovative implementations toward high-growth.