Книга: Boxed and labelled 2: new approaches to packaging design (Упаковки и метки 2: новые подходы к дизайну упаковки)

The suggestive power of packaging as a communication tool. Packaging is the face of a product. Packaging not only gives a product its visual identity, but it can also determine where that product is placed on a crowded store shelf and can be the...