КОД (ISBN):
9780749469924
9780749469924
Книга: Crisis, Issues and Reputation Management
Товар № 11886765
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Outlines a comprehensive approach to managing situations that may turn into crises, handling crises once they occur, and features a wide range of case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more.
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